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Slideshow: The Real Cost of Valentine’s Day

By Suzanne Woolley - 2012-02-14T15:50:16Z

Photograph by Andrew Unangst/Getty Images

Company Symbol % Change
Church & Dwight Co Inc CHD:US 0.36
American Express Co AXP:US 0.08
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Greeting Cards

About 144 million Valentine's Day cards are given out each year, making it the second-largest day for greeting cards, according to Hallmark. (That excludes those packages of Valentines children give out at school.) It's a slower-growing area of the V-Day industry, according to researcher IBISWorld, with sales expected to increase 1.6 percent in 2012.