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Slideshow: The Real Cost of Valentine’s Day

By Suzanne Woolley - 2012-02-14T15:50:16Z

Photograph by Andrea Buso/

Company Symbol % Change
Church & Dwight Co Inc CHD:US 2.26
American Express Co AXP:US 3.03
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Spa gifts

During Valentine's Day week, spas that offer gift certificates sell about double what they do in January or March weeks, according to SpaBooker, a system used by more than 3,000 spas in the U.S. Actual visits go up as well: Spas in its system are about 28 percent busier during Valentine's week. SpaFinder, which sells a gift certificate (redeemable at more than 7,000 spas worldwide) at such stores as Walgreens, sees a sales bump of 25 percent to 30 percent.