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Slideshow: The Real Cost of Valentine’s Day

By Suzanne Woolley - 2012-02-14T15:50:16Z

Photograph by Getty Images

Company Symbol % Change
Church & Dwight Co Inc CHD:US -0.09
American Express Co AXP:US 1.31
8 of 13

Restaurants

About 50 percent of those celebrating Valentine's Day plan on dining at a favorite restaurant, according to American Express. That's up from 39 percent last year. IBISWorld expects restaurants to see sales rise 6.1 percent to an estimated $9.5 billion.

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