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Slideshow: The Real Cost of Valentine’s Day

By Suzanne Woolley - 2012-02-14T15:50:16Z

Photograph by Alexa Miller/Getty Images

Company Symbol % Change
Church & Dwight Co Inc CHD:US -0.66
American Express Co AXP:US -0.46
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Oysters

Oysters really are for lovers -- lovers who want babies, says Michael Voisin, chief executive officer of Motivatit Seafood, a major oyster producer based in Louisiana. Oysters contain the highest amount of soluble zinc of any animal protein, he says, and zinc affects fertility. Americans eat close to a billion shelled pounds of oysters a year, or about $1 billion worth. Voisin sees a small bump in sales around V-Day, but says sales make a bigger move during Lent.

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