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Entrepreneurs Share Their Money Saving Tips

By Ben Steverman - 2011-09-15T00:41:10Z

Darryl Bush/The Chronicle

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Ali Wing, Giggle

Ali Wing, founder of baby retail chain Giggle, spends about 40 percent more than needed to open a new store by not reusing existing lighting, heating, and air conditioning systems. The new, energy-efficient systems pay for themselves in two years, says Wing.

"Less is not always less," she says. "I'll buy a better product I expect to last longer and do more things for me." For example, rather than decorate her infant son's room with traditional baby furniture, which would have to be replaced after a year or two, she bought more expensive, adaptable, industrial-style furniture. At age 8, her son still loves the room's design.