Universal’s ‘Ted’ No. 1 Film With $54.4 Million in Sales

“Ted,” an R-rated comedy featuring a foul-mouthed teddy bear, unseated Pixar’s “Brave” as the top film in the U.S. and Canada this past weekend with $54.4 million in sales for Universal Pictures.

“Magic Mike,” about the world of male strippers, was second in its debut with $39.1 million in sales for Time Warner Inc. (TWX)’s Warner Bros., researcher Hollywood.com Box-Office said yesterday in an e-mailed statement.

“Ted,” which was made for about $50 million and stars Mark Wahlberg, beat out three other new releases including “Tyler Perry’s Madea’s Witness Protection.” Universal, controlled by Comcast Corp. (CMCSA), stands in third place this year with $775.6 million in domestic revenue as of June 28, behind Walt Disney Co. (DIS) and Sony Corp. (6758), according to Box Office Mojo.

“A film about a cute teddy bear that is not for children is a risky bet, but they pulled it off as the film definitely came in above expectations,” said Paul Sweeney, a media and entertainment analyst for Bloomberg Industries. “The success of R-rated films this week shows there is still demand for films for adults despite the bevy of summer action films and children’s movies.”

In “Ted,” Wahlberg plays a man whose teddy bear comes to life as a result of a childhood wish. He must choose whether to stay with his girlfriend or keep his friendship with the bawdy teddy bear. Mila Kunis co-stars in the picture, which was directed by Seth MacFarlane, the creator of the “Family Guy” television series.

‘Magic Mike’

Warner Bros.’ male-stripper movie “Magic Mike,” also R rated, features Channing Tatum in the title role. An experienced stripper, Mike teaches a young performer named “The Kid” how to party, pick up women and make easy money. Matthew McConaughey, Alex Pettyfer and Olivia Munn co-star. The picture was made for about $7 million, according to Box Office Mojo.

“Brave,” from Disney’s Pixar studio, finished in third place with $34.1 million, falling 49 percent from last weekend, when it opened up at No. 1. The film tells the story of the rebellious princess Merida, who prefers riding horses and archery to the more sedentary palace duties of a princess. Her refusal to hew to a traditional role at the royal court leads to unforeseen consequences that place her family in jeopardy. It has taken in $131.8 million in two weeks of release.

“Even with ‘Brave’s’ drop this is the kind of movie that can hang in for some time,” said Sweeney.

Weekend Revenue

Finishing fourth in its opening weekend with $25.4 million in sales was Lions Gate Entertainment Corp. (LGF)’s “Tyler Perry’s Madea’s Witness Protection,” the latest film about the fictional Aunt Madea and her family.

In the latest installment, Eugene Levy plays a Wall Street banker who gets caught up in his company’s mob-backed Ponzi scheme and relocates to Aunt Madea’s southern home. The PG-13 film features Perry in multiple roles, including Madea, and also stars Denise Richards.

“Madagascar 3: Europe’s Most Wanted,” from DreamWorks Animation SKG Inc. (DWA), fell to fifth place from second, with sales of $11.8 million. The movie, featuring the voices of Ben Stiller, Chris Rock and Jada Pinkett-Smith, follows Alex the lion and his urbanized animal friends as they leave Africa to return to their home in New York’s Central Park Zoo.

Weekend revenue for the top 12 films rose 2.7 percent to $196.9 million from a year earlier, Hollywood.com said. Domestic film sales this year have risen 7.4 percent to $5.43 billion, with attendance up 9.9 percent.

“It’s continuing to be a decent summer for Hollywood, and an even better year,” Sweeney said. “It shows that good product still brings consumers out to the big screen.”

The amounts below are based on actual ticket sales for June 29 through yesterday.

                    Rev.             Avg./    Pct.    Total
Movie              (mln) Theaters  Theater    Chg.    (mln) Wks
================================================================
 1 TED            $54.4    3,239  $16,800     --    $54.4    1
 2 MAGIC MIKE      39.1    2,930   13,354     --     39.1    1
 3 BRAVE  (3-D)    34.1    4,164    8,188    -49    131.8    2
 4 PERRY’S MADEA   25.4    2,161   11,749     --     25.4    1
 5 MADAGASCAR 3    11.8    3,715    3,187    -40    180.0    4
 6 ABRAHAM LINCOLN  6.0    3,109    1,933    -63     29.0    2
 7 MOONRISE KINGDOM 4.9      854    5,769     45     18.5    6
 8 PROMETHEUS (3-D) 4.9    1,951    2,522    -50    118.3    4
 9 SNOW WHITE       4.5    2,337    1,925    -44    145.7    5
10 THE AVENGERS     4.4    1,757    2,517    -38    606.5    9
11 PEOPLE LIKE US   4.3    2,055    2,071     --      4.3    1
12 MEN IN BLACK 3   3.0    1,902    1,566    -48    169.7    6


Top 12 Films Grosses

   This Week     Year Ago      Pct.
     (mln)         (mln)       Chg.
===================================
    $196.9        $191.8      +2.7


Year-to-date Revenue

     2012          2011
      YTD           YTD        Pct.
     (mln)         (mln)       Chg.
===================================
    $5,433        $5,059      +7.4

Year-to-date Attendance:      9.9%

To contact the reporters on this story: Cordell Eddings in New York at ceddings@bloomberg.net; Kelly Blessing in New York at kblessing@bloomberg.net

To contact the editors responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net; Sylvia Wier at swier@bloomberg.net

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