The Showbiz Issue

Bon Jovi’s Cost of Doing Business

The tab to keep the This House Is Not for Sale tour running.

Performing at the SAP Center in San Jose, March 1.

Photographer: Steve Jennings

It costs about $10.4 million for Bon Jovi to stage its This House Is Not for Sale tour. Here are some of the larger expenses:

  • $4.6 million to lease the light, sound, video, and motion-­control equipment. At each show, there are 225,000 preprogrammed video and lighting cues.
  • $1.1 million ​to provide catering for ​80 local crew members in each city and 75 full-time touring crew members who together eat about 465 meals and drink 415 cups of coffee a day.
  • $700,000 to lease the stage, which is made from 3,500 feet of aluminum and held together by 7,300 magnets (and takes seven hours to assemble).
  • $350,000 to lease the rigging, which supports 110,000 pounds of gear hanging from the roof. There are 925 lights.
  • $25,000 per show for venue security ($35,000 in some major markets).

Spending all this allows the tour to charge a fan $1,750 to sit front row in a package deal that includes a backstage tour, a preshow party, parking, a USB drive with the concert download, and exclusive merchandise.

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