Skip to content

The Blind Spots in Facebook’s Ad Machine (Podcast)

Facebook’s ad platform is quick to learn, easy to use and incredibly profitable. But the complex algorithms that make the ads run are still a black box for most people, and that can create problems—particularly when it comes to politics. This week on Decrypted, Bloomberg Technology’s Sarah Frier and Brad Stone take a look at the some of the unintended consequences Facebook’s ad system, and why fixing them is harder than you might think.

To listen on the Bloomberg terminal, click on the player thumbnail on the sidebar. To listen on your mobile device click https://www.bloomberg.com/audio

Running time 23:18

Before it's here, it's on the Bloomberg Terminal. LEARN MORE