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NFL’s Money Man Eyes $25 Billion Target Through Media

NFL Chief Media and Business Officer Brian Rolapp joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss a host of issues related to the business of sports, including how the National Football League intends to fulfill Commissioner Roger Goodell’s aspiration of $25 billion in annual revenue by 2027. Rolapp also discusses the league’s media strategy, which focuses on generating the biggest audience via traditional TV. He also talks about scaling media, FAANG, stadium development, franchise valuations, international growth, and the league’s deal to have its uniforms included in the popular video game Fortnite. Rolapp also talks about headwinds, including a possible recession.

Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Colin Tipton

Reference to price of Oracle naming rights was incorrect - updated to correct price of $200 million dollars.

Running time 42:06

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