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The $220 Billion Company Shaping the Sports Future (Podcast)

Intel Sports Managing Director Shawn Bryant joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss a host of issues related to the business of sports, including the company’s recent Consumer Electronics Show presentation with the National Hockey League, which tested a chip in players’ shoulder pads that -- with the help of a connected puck -- enables the tracking of where every player is on the ice at all times. Also discussed is how Intel’s plans for virtual reality can help not only sports leagues and teams scale their content but also assist athletes with their training. Bryant also talked about the company’s interest in sports betting, and its new Olympic partnership with Alibaba.

Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Jessica Summers

To listen on the Bloomberg terminal, click on the player thumbnail on the sidebar.

Running time: 37:07

Running time 37:08

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