Skip to content

Richest Sport Seeks Richer Future; Pac-12’s Media Plan(Podcast)

Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including an update on the National Football League’s quest to reach $25 billion in revenue by 2027. Thanks to an evolving media landscape and the legalization of sports betting in states across the country, the world’s richest league is poised for major revenue jumps in the next few years. Also talked about is the Pac-12 Conference’s new partnership with the Raine Group, which will help the league manage its media strategy, and a new $115 fund launched by Sapphire Ventures, called Sapphire Sport, that’s attracted a heavy-hitting group of investors.

Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Madena Parwana

Running time 18:58

Before it's here, it's on the Bloomberg Terminal. LEARN MORE